Last November, Jordyn Williams posted a TikTok of an original dance set to a song called “No Love” by J.K. Mac. The 19-year-old from Birmingham, Ala., thus inadvertently set off a dance challenge that came to be named, for that song, the #NoLoveChallenge. This, in turn, spawned another challenge, the #HerWayChallenge, when the choreography was set to a sped-up version of a PARTYNEXTDOOR song of the same name. In the dance, Williams can be seen swinging her hair around and sensually moving her hips, clearly drawing influence from the majorette tradition.

Williams has been a majorette dancer since her freshman year of high school, her coach a former Sensational Stingette in the danceline at Alabama State University, which appeared in Beyoncé’s Coachella docu…