The round was led by Japanese corporation Itochu, with support from existing investors Canaan Partners and Battery Ventures. According to a press statement, Joor has now raised a total of $36 million and will use the funding to expand into Asia, as well as to drive ongoing product innovation for both brands and retailers.Currently, Itochu handles over 150 U.S. and European brands within the Japanese market. Through the partnership, Joor will have access to the Japanese company’s brands and will help accelerate the entry of new overseas brands into Japan.

“[Joor has] leading technology, innovative solutions for brands and retailers, and a robust marketplace,” said Yoshihiro Fukushima, executive officer of Itochu, in a release. “Joor’s dominance in North America and Europe m…